Bucks County Annual Membership Survey

Bucks County Conference And Visitors Bureau

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OUR response to the following questions, as well as other comments and suggestions, is requested. The annual marketing plan and budget of the BCCVB is based upon the needs of the entire membership. With your input, the staff is able to tailor its efforts to better serve you and your markets. We suggest that you solicit the input of other staff members in completing this important survey. Please complete and submit the following form. All surveys submitted by November 1, 2000 with company name will be entered into a prize drawing for 2 free tickets to the November 15 Annual Meeting. Surveys received after November 1 are still welcomed and appreciated. Your response is requested by November 1, 2000.

	#1	The various advertising campaigns that the BCCVB participates in produces hundreds of leisure traveler sales leads. These leads are available to the membership on labels or on disk for use in direct mail campaigns. Have you made use of this benefit in the past year?

Yes

If not, why?

	We do not use direct mail as a way of advertising our business
	We did not know this benefit was available
	I would like to learn more about this benefit
	Other - please specify

	#2	With regard to advertising & public relations, is there a specific regional/national/international publication that you feel would benefit Bucks County tourism?

Please specify:

	#3	Have you found the Advertising Opportunities Chart to be helpful in your marketing plan efforts?

Yes

Not familiar with it

	#4	As the Tourist Promotion Agency for Bucks County, we are contacted by a variety of agencies and organizations for statistics about the economic impact tourism has on our county. In an effort to provide the most accurate information to support the industry, the cooperation of our membership is critical. Additionally, it assists us in determining whether we are utilizing the BCCVB's resources in appropriate markets. If you are currently submitting lead update forms and the monthly motorcoach tracking forms, we appreciate your cooperation. If you are not, what obstacles prevent you from doing so?

	We are currently submitting the requested information on a regular basis
	We did not realize this information was so critical
	We feel the BCCVB is taking credit for business they did not help bring in
	Forms are too complicated and time consuming
	Fear that information will not remain confidential
	Other - please specify:

	#5	A major objective of the BCCVB is to increase the awareness that the business and residential community has about the positive impact tourism has on Bucks County. A 2-day Tourism Awareness Conference, open to the public, is being considered for May 2002. The conference will include an opportunity for members to exhibit as well as attend a variety of tourism related workshop sessions. Before investing a great deal of time and effort in this endeavor, we would like to gauge the interest of our membership in such an event.

	Our business strongly supports such an event and will participate if offered
	We would like to be contacted about getting involved in the planning & implementation of the event
	The event sounds interesting, but I'll need more information
	Our business does not support such an event and will not participate if offered
	Other - please specify:

	#6	The BCCVB strives to be a resource of information to its members by providing at least one educational seminar a year. Historically, member participation has been weak at these events. Please assist us in determining the reason for lack of participation. Check all that apply.

	Seminar Topic
	Seminar Facilitator
	Time of year the seminar is offered
	Time of day the seminar is offered
	Cost to participate is too high
	Our company goes elsewhere for it's training needs
	Other - please specify:

Please offer suggestions of topics, facilitators, timing and cost that would make these events more appealing.:

	#7	Committee participation is a wonderful opportunity to exercise and grow your leadership qualities while contributing valuable input into the initiatives that are developing Bucks County as a first-class destination. Please consider volunteering for one of the following committees. If you currently serve or have served recently on a BCCVB committee, what suggestions for improvement would you like to make?

I would like more information about the following committees:
	Membership Committee
	Networking Committee
	Group Marketing Committee
	S.T.A.R. Awards Committee
	Be A Tourist In Your Own County Committee

	#8	Do you have a specific question about the workings of the bureau that you would like a personal response to?

Yes

Question:

	#9	Please offer comments and/or suggestions about how the BCCVB can offer better service to its membership:

	*#10*	Please check the category that best describes your business:

Association/Organization

Meeting & Special Event Planning

Attraction - Historical or Commercial

Publication

Banquet/Meeting Facility

Real Estate

Caterer

Reservation Service

Dining

Retail Store

Festival

Service (Printer, Graphics, etc.)

Lodging

Shopping Mall/District/Complex

Bed & Breakfast

Theatre

Bed & Breakfast

Tour or Receptive Operator

Hotel/Motel

Travel Agent

Campground

Other:

Business/Organiziation:

Contact Person/Title:

Mailing Address1:

Mailing Address2:

City:

State:

Zip:

Phone:

Ext:

Fax:

E-Mail Address:

Web Address:

	Please enter my company name for the prize drawing of 2 tickets to the Nov. 15 Annual Meeting:

Yes