|
May Distribution Report Request Sources
Looking for qualified visitors
to send your information to?
Advertising efforts
during the month of May resulted in 7,000 requests for the Bucks County
Visitor Guide and Map, Calendar or The Getaway packaging
brochures. As members these leads can be your leads. For more
information on this member benefit call Linda Dougherty at extension
222 or email her at [email protected]
Brochure Distribution
Are you in need of BCCVB publications?
The 2003 Bucks County
Visitor Guide and Map is here! To receive any of our free publications email
your request to [email protected].
Include the publication name, quantity, and your mailing address. Current brochures available:
- 2003 Bucks County Visitor Guide and Map
- 2003 Bucks County Highlight Map Brochure
Electronic Analysis
Who is looking at the BCCVB web site?
There were 2,252,061 successful hits for
the entire BCCVB site during third quarter. Of these individuals most
connected on Mondays during the lunch hour looking for accommodation and
sightseeing information. And where are the coming from? The top five
states represented were Pennsylvania, New Jersey, New York, Ohio and Connecticut.
Performance Indicators
March 2003
gave the Northeast and other non-fly destinations a boost over the
previous year as well as over the previous month. Bucks County saw a
1.7% increase in occupancy, with lower Bucks performing the best with a
5.5% increase in occupancy over the previous year. The ADR
County-wide was $75.03, up .8% over last year and Revpar was up 2.5%. Regionally, occupancy was up anywhere from .9% around the airport to 14.4%
in Montgomery County. The largest increase in occupancy is in the
luxury and upscale properties. However, these same properties saw a
16.3% drop in ADR. Bucks County, Southern New Jersey, and Center
City were the only areas in the region with an increase in ADR. Nationwide, hotel room demand was down .4%, occupancy was down 2%,
receipts were down 1.4% and overall employment was down 1.6%. Airlines suffered worse than hotels with domestic air RPMs down 3%,
International down 10.7%, total Enplanements were down 5.5% with a
decreased load factor of 2.7% and employment down by 3.5%. Amtrak
showed an increase of 2.9% in March. Gas receipts were up 18.9% with
prices coming down on average .3%. Restaurants continue to do well,
with receipts up 5.3% over last year and employment down 1.8%. National Park visitation is also down in overnight by 6.3% and day visits
6.5%.
Source: Travel
Industry of America and Smith Travel Research
|